The resplendent US Comeback Max and Me returns to New York, Launching at Sanara
with exquisite holistic facialist & body therapist Sophie Bolvary
At SANARA, we're very intentional about bringing in products that support the full sensory experience of healing: scent, texture, touch, atmosphere, presence. MAX & ME completely aligned with that philosophy. Their formulations feel deeply soulful - rooted not only in beautiful ingredients, but in ritual, nervous system care, and the emotional experience of slowing down.
— Sophie Bolvary
SANARA, New York @sanaranyc @sophiebolvary
When Sophie and I first met, there was an instant recognition — a shared vibrant language of touch, presence, and care. We took the time to really connect, over almost two years, building so much trust and tenderness and the deepest mutual appreciation of our work.
Max and Me & SANARA
With Sophie Bolvary, Sanara New York becomes a landscape of belonging — a place where our collection naturally lives and breathes.
I'm most excited for clients to experience the feeling of exhaling. There's an immediate sensory shift with Max and Me - the aromas, the textures, the intention behind the formulations — that invites to soften almost instantly.
— Sophie
Sophie is a powerhouse of knowledge, having spent the last decade immersed in the study of Yoga, Ayurveda, Japanese Shiatsu, and Traditional Chinese Medicine — disciplines that deepened her understanding of the body as an interconnected realm of the physical, emotional, and energetic.
I think clients will feel that they're not just receiving skincare or bodywork, but entering into a ritual of care - something grounding, restorative, and deeply sensory.
— Sophie
Sophie’s Favourite Pieces
Crystal Glow
nurtures the radiant beauty within you
A sacred dance of release and renewal, where tension dissolves and each breath carrys a luminous floral fragrance that threads through your being, awakening joy and a deep sense of lightness and ease. This balancing elixir detoxifies and restores the skin’s natural radiance, leaving you ethereal and vibrant to the touch.
I am a huge fan of the Max and Me body oil collection. The delicate, natural scent profiles of each blend are unlike any other I’ve experienced. A natural, pure essence of florals and botanicals. A truly hypnotic and healing ritual.
— Sophie
Rescue Balm,
First Aid & Master Healer
Your skin and ever emotion wrapped up in it is safe now.
I also LOVE the Sweet Serenity Healing Rescue Balm as a topical for facial massage. It’s buttery, soft texture that melts on warm skin - soothing and repairing inflammation or irritation. Rescue Balm has strengthened my skins barrier and calmed my usual spots of redness around my nose and cheeks. It’s a profoundly healing formula that myself and my clients adore!
— Sophie
Sophie is a Healeress
To all who are in New York: book your session now
Your skin and ever emotion wrapped up in it is safe now.
Through Sophie, our potions find a most beautiful expression — cascading vibrantly across skin, soul, and spirit. Sophie’s touch together with the healing force of our pieces create an alchemy of magic, marvel and wonder.
In conversation with facialist and massage therapist Sophie Bolvary from Sanara New York
What led you to massage as a healing modality?
I was drawn to massage through a lifelong connection to care. Growing up with a mother who struggled with her health made me deeply aware, from a young age, of how powerful comfort, presence, and tenderness can be.
Before becoming a massage therapist, I spent many wonderful years working in the service industry, which taught me how to anticipate people's needs, create warmth, and make others feel truly cared for - lessons that still shape the way I work today!
Alongside that, I spent the last decade immersed in the study of yoga, Ayurveda, Japanese Shiatsu, and Traditional Chinese Medicine, all of which deepened my understanding of the body as something deeply interconnected: physical, emotional, and energetic.
Massage became the natural meeting place for all of those experiences. To me, therapeutic touch is one of the oldest and most human forms of healing - a way of helping people return to themselves.
What was it about Max & Me's formulation/philosophy that made you say, "We absolutely need this at SANARA?
What immediately resonated with me about MAX & ME was the sense of intention behind everything they create. In a wellness world that can often feel overly clinical or trend-driven, their formulations feel deeply soulful - rooted not only in beautiful ingredients, but in ritual, nervous system care, and the emotional experience of slowing down.
At SANARA, we're very intentional about bringing in products that support the full sensory experience of healing: scent, texture, touch, atmosphere, presence.
MAX & ME is a brand completely aligned with that philosophy. Their products don't just sit on a shelf beautifully — they genuinely transform the feeling of a treatment and the way someone connects to themselves during it. It felt less like bringing in skincare, and more like extending the “care experience” beyond the massage table.
What is your favorite Max & Me product to incorporate to your treatments?
I am a huge fan of the body oil collection. The base oil is of much higher quality than the average blend. Argan, Marula and Rose Hip create a rich luxurious vessel for my work, and a seriously soothing, hydrating experience at home. The delicate, natural scent profiles of each blend are unlike any other I’ve experienced. Not overpowering, not synthetic. A natural, pure essence of florals and botanicals. A truly hypnotic and healing ritual.
I also LOVE the Sweet Serenity Healing Balm as a topical for facial massage. It’s buttery, soft texture that melts on warm skin - soothing and repairing inflammation or irritation. I have very sensitive/reactive skin and tend to stay away from rich “cocooning” products, as previous trials with other brands have caused me to break out. The Rescue Balm has never irritated my face, and rather, has strengthened my skins barrier and calmed my usual spots of redness around my nose and cheeks. It’s a profoundly healing formula that myself and my clients adore!
What are you most excited for your clients to experience when they first feel Max & Me on in treatment?
I'm most excited for clients to experience the feeling of exhaling. There's an immediate sensory shift with MAX & ME - the aromas, the textures, the intention behind the formulations — that invites people to soften almost instantly.
In treatment, I'm always trying to create an experience where someone feels transported out of the noise of daily life and back into their body. MAX & ME supports that beautifully. The products feel deeply nurturing and alive in a way that enhances touch rather than distracting from it. I think clients will feel that they're not just receiving skincare or bodywork, but entering into a ritual of care - something grounding, restorative, and deeply sensory.